Industry: Construction & restoration · Mid-Atlantic, Southern, Southeastern US
Engagement: Long-running managed hosting with client-controlled editorial
C.A. Lindman is a structural repair and building restoration firm working across the Mid-Atlantic, Southern, and Southeastern United States. Founded in 1990, with more than 400 employees across three regional offices, they have completed over 6,500 restoration projects — concrete, facade, historic preservation — earning 80% of their business through referral and repeat work.
New Blood designed and built their website and has hosted and managed it ever since. What this case study is about is the arrangement that has been in place for years and works on both sides: the team owns their own content, and we own the rest.
6,500+
Projects completed
400+
Employees
80%
Referral business
Best of both worlds
Managed engagements usually settle on one of two extremes: the client touches nothing, or the client touches everything and quietly breaks things they didn’t mean to. Neither felt right here.
Lindman wanted to keep a hand on their own site. New restoration projects deserve to be on the site the week they wrap, not the next time an agency runs an update. Awards happen. Press coverage happens. They wanted to tell their own story and not wait on anyone else to do it.
What they did not want was to spend a Tuesday morning trying to figure out why a plugin update broke the gallery, or whether the SSL cert renewed, or what shifted when WordPress pushed a core release overnight. They wanted to write, not maintain.
Content in their hands
The site is set up so the team can do exactly what they need to do: add a project, post a photograph, update a service description, swap out copy. The editorial surfaces are clear and structured, so adding a new restoration project takes the same shape every time. Templates and patterns hold the design together so a new entry looks like the rest of the site without anyone having to think about it.
If they want to publish something today, they publish it today. That has been the arrangement from the start, and it has worked.
Structure in ours
WordPress core, plugin, and theme updates
Applied on a regular cadence, verified before they go live, rolled back if anything regresses. The team never opens an inbox to a notification that updates are pending — those notifications come to us.
Hosting and uptime
The site lives on infrastructure we picked, configured, and monitor. Years of consistent availability without the team needing to know which server it lives on.
Backups and recovery
Automated and verified. If anything ever does go sideways — a plugin conflict, a content rollback, an accidental delete — there is always a recent good copy a few clicks away.
Theme and structural integrity
Editors see only the parts they should be touching. The design system and layout templates stay in our hands, so what gets published next looks like part of the same site no matter who posts it or when.
A relationship that has run a long time
The site was built years ago and has been quietly looked after ever since, while the team continues to run their own editorial without interruption.
For a thirty-six-year-old restoration firm — whose entire craft is built around preserving what is already standing — that is the right shape of engagement.