Description
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
– Peter Drucker
During the Discovery Workshop, you can expect a light-hearted approach to figuring out your core business. We will target areas like your brand, your audience, your messaging, and wrap it up with incorporating goals (some lofty long-term goals and some absolute game changers that needed to be incorporated yesterday).
The idea of this workshop is to bring in as many voices from the company as possible to help transfer the company message into digital form for marketing plans, including our Internet project.
The website discovery workshop is an essential first step to attaining a website that most closely matches your company’s goals.
During the workshop, I will walk you through a set of toolkits: step by step guided phases in which your team and I will hone in on your company’s message.
The following toolkits are included during the base discovery workshop:
- Brand Attributes Toolkit
- User Definition Toolkit
- Goal Setting Toolkit
Receivables from the discovery are:
- A Discovery Brief: Essentially all our work put into a nice reviewable package. This can be used for your company goals moving forward.