The Four Gaps Audit
See the gaps before you commit to anything.
A paid discovery for established operators. We read the numbers you already have and show you the four gaps in your own figures: the website, the inquiry, the territory, and the proof. The reputation you have earned is usually sitting where nobody can see it. This is how you find out where.
It is priced between $1,500 and $2,500. The fee credits in full toward the Territory build, and the written plan is yours to keep, whoever builds it.
What we read
Three readings, four gaps.
Your inquiry database
Every call and form that reached you, where it came from, and what it became. We read what is recorded, and we note what is not.
Your search territory
Where you appear in search and in AI answers today, for the searches in your trade and your counties, and who appears instead.
Whatever advertising you run
If you buy clicks, we read what each one costs and which ones became jobs. If you do not, this reading is skipped and nothing is assumed.
What you get
Four things you keep.
The four gaps, on your numbers
A figure for each gap, with the source it came from, so nothing in the plan rests on our opinion.
Where you appear today
Search and AI answers for the searches that bring the work, and who is being recommended instead of you.
A written plan
What to fix first, in what order, and why. It is written to be handed to anyone, including a builder who is not us.
Full credit toward the build
If you go on to the Territory Platform, every dollar of the audit fee comes off the build.
How it runs
Four steps, no surprises.
1
A short call
What you want to know, which systems you have, and whether the audit is the right first step for you.
2
Access
Arranged with whoever runs each system, at the level that system needs. The audit only reads.
3
The reading
We work through the numbers by hand and check every figure against its source before it goes in the plan.
4
The findings
A working session on the four gaps, on your numbers. Then the written plan is yours.
The number
One fee, credited in full.
The Four Gaps Audit
$1,500 to $2,500
Depending on scope. Agreed on the call, before anything starts.
If you go on to the Territory build, the audit fee credits in full. If you do not, the plan is yours to keep and use with anyone. Either way you decide with the numbers in front of you.
Read first. Then decide, with the numbers in front of you.