I would like to thank BIS for inviting me to be a part of their lecture series. We had a fantastic response with a great number of questions from our presentation and discussion on Online User Experience (UX) and Search Engine Optimization (SEO). The bulk of the discussion focused around trends in the online marketing world and how you can take advantage of a few easy steps to help improve your user’s experience on your website to gain more visitors and more buying customers.
We handed out a specific SEO Blueprint for Builder to offer attendees a specific sheet of actionable steps to take to improve their visibility on search engines.
Please feel free to download this sheet here.
Some questions from the BIS lecture attendees included:
- We are a small business looking to grow interest online, how much of our marketing money should be using to focus on SEO? – Answer: It all depends on your short term and long term goals. If you are in the middle of a seasonal push and need visitors right away, it might be smartest to do paid per click advertising first. However, if you are looking to grow a sustainable business for 3 or 5 to 10 years down the road, you should be focusing a decent portion of your marketing budget towards SEO which has a high return on investment even after you stop your efforts. The money you put towards SEO doesn’t just go away after you stop your campaign, it keeps working for you as your rankings continue to stick. A quality SEO company can get you some good results starting at just a few hundred dollars a month.
- I want to use facebook, twitter and other social media to help sell. However, I am concerned that people will get annoyed with me constantly posting requests for sales or business related topics. How do we proceed? – Answer: In the social media world, many companies follow the rule of 7. Basically, it is recommended to have at least 6 posts related to general relationship building without asking for something in return from your connections. Then, once a bit of trust has been built, it is understood to be better accepted by your social media connections to then send an offer that will not cause you to get defriended or unliked.
- You have suggested that the best thing I can do right now for my SEO results is to focus on creating quality content and answering questions my visitors are asking (even before they are asked), what if I do not have time to do that? Then what? – Answer: Outsourcing. Temps. Consultants. Any SEO company can offer this service as well. Creating quality content is always best if created from you, the true authority in the space. However, if some less technical content is needed that can be created simply by doing basic research, it is perfectly acceptable (and recommended) to outsource this task. If you do not have the manpower to do this, it is much more cost effective to source it to experts in that area. If you do have a marketer in house, I suggest getting them on board to compose at least one targeted piece of content each week. Consistency is key and with continued efforts, you will see results!
We look forward to assisting others with future needs both in the SEO realm and user experience realm.